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Citizens Medical Center Now Offering State-of-the-Art Genius ™ 3D MAMMOGRAPHY ™ Exams

Genius ™ 3D MAMMOGRAPHY ™ exams are clinically proven to increase invasive cancer detection and reduce recall rates

Victoria, Texas. December 4, 2015. Citizens Medical Center is excited to offer the latest in breast cancer screening advances, Genius™ 3D Mammography™ exams, developed by Hologic, Inc., a worldwide leader in Women’s Health. i Utilizing advanced breast tomosynthesis technology, Genius exams are clinically proven to significantly increase the detection of breast cancers, while simultaneously decreasing the number of women asked to return for additional testing.

In conventional 2D mammography, overlapping tissue is a leading reason why small breast cancers may be missed and normal tissue may appear abnormal, leading to unnecessary callbacks. A Genius exam includes a three-dimensional method of imaging that can greatly reduce the tissue overlap effect.

A Genius exam includes both 2D images and tomosynthesis scans. During the tomosynthesis-DIMENSIONAL portion of the exam, an X-ray arm sweeps in a slight arc over the breast, taking multiple images. A computer then converts the images into a stack of thin layers, allowing the radiologist to review the breast tissue one layer at a time. A Genius exam requires no additional compression and takes just a few seconds longer than a conventional 2D breast cancer screening exam.

The Hologic system is the only clinically superior breast tomosynthesis system as approved by the FDA. The new system is recommended for women of all ages and breast densities. The system allows our radiologists to more effectively pinpoint the size, shape and location of abnormalities. This leads to better detection and greater peace of mind for our patients.

Large clinical studies in the U.S. and Europe have demonstrated the positive benefits of a Genius 3D Mammography™ exam. The largest study to date on breast cancer screening using the Genius exam was published in the June 25, 2014 issue of the Journal of the American Medical Association (JAMA). Findings include:

  • A 41% increase in the detection of invasive breast cancers.
  • A 29% increase in the detection of all breast cancers.
  • A 15% decrease in women recalled for additional imaging.

“Citizens Medical Center is committed to the fight against breast cancer. We are proud to offer the latest and most effective imaging tool for breast cancer screening to our patients.” Mike Olson, Chief Executive Officer at Citizens Medical Center.

If you would like to schedule a Genius 3D Mammography™ exam, or have questions about this important breast health procedure, please call 361-570-7277.

About Genius™ 3D Mammography™ Exams

The breast is a three-dimensional object composed of different structures located at different heights within the breast. These structures can overlap and cause confusion when viewed as a flat two-dimensional image. This confusion of overlapping of tissue is a leading reason why small breast cancers may be missed and normal tissue may appear abnormal, leading to unnecessary callbacks. Using breast tomosynthesis technology, the Hologic system creates a 3-dimensional image of the breast structure, which enables radiologists to more clearly see through overlapping tissue to detect cancers, often at an earlier stage.

The Hologic system is the first FDA-approved breast tomosynthesis system in the U.S. Hologic Genius 3D Mammography™ exams are now available in all 50 states and over 50 countries. To date, more than 8 million women have been screened with this advanced screening system.

About Citizens Medical Center

Citizens Medical Center is a not-for-profit hospital known for compassionate patient care, clinical expertise, and bringing advanced medical services to the South Texas region since 1956. Today, Citizens is a 338-bed acute care hospital with over 1,200 employees. Citizens Medical Center is recognized for its outstanding cardiology program which includes an accredited Chest Pain Center and an approved STEMI receiving center for heart attack patients. Citizens has an accredited Comprehensive Community Cancer Program by the American College of Surgeons Commission on Cancer and has a 24/7 emergency department, advanced Level III Trauma facility and onsite medical helicopter, a primary stroke center, imaging and surgery centers, sleep study center, Women’s Pavilion with labor and delivery, a recognized center of excellence for bariatric surgery, advanced pediatrics including the area’s only Neonatal Transport Service, state-of-the-art rehabilitation and fitness, urology and daVinci robotics minimally invasive surgery options, a home health agency, and has a long history of providing continuing education for physicians, nurses, other healthcare providers  and the community. To learn more about Citizens Medical Center or to find a physician, go to

Citizens 11th Annual Walk For Hope is a Success


On October 31, 2015, Citizens Medical Center had their 11th Annual Walk for Hope.

Proceeds will benefit local women by providing mammograms for those who cannot afford them.

Rain or shine the walk went on, and it was moved indoors into the Citizens HealthPlex. A survivor balloon release kicked off the walk, where survivors excitedly released their balloons into the rainy sky. The balloons soared despite the rain, and cheers from the crowd continued as everyone went inside to begin the survivor lap, as they were cheered on with pom-pom shaking supporters who lined the indoor track of the facility.

Over 200 Registered participants came and participated and about 50 volunteers from Citizens Medical Center and various organizations. Alcoa was a sponsor of the event and Chick-Fil-A donated sandwiches for all participants and a Pink Picnic was had indoors. Chick-Fil-A’s Cow dressed as a pink princess danced and took pictures with all ages, and everyone had fun at the digital photo booth. DJ JP of JP Productions, who volunteered his time and services, kept the crowd going with his music and as the emcee of the event.

Citizens Medical Oncologist, Dr. Fariborz Gorouhi and Citizens Radiation Oncologist, Dr. David Janssen, showed their support and wore their pink shirts proudly. They were available at educational booths for information and questions.

Dr. Yusuke Yahagi, Citizens Cardiovascular Surgeon, attended and showed his support, as well.

Pink Heels of South Texas brought their pink fire truck, and was available for signatures.